Mobile App Design Project: Snack Delivery Service

Designed a personalized snack subscription mobile app that streamlines product discovery, diet-specific browsing, and autoship ordering through an intuitive and engaging user experience.

Role

UX/UI Designer

Industry

Duration

Project Overview

This project focused on designing a mobile app experience for a healthy snack subscription platform. The app allows users to discover, shop, and subscribe to clean, diet-friendly snacks. My goal was to create a modern, intuitive interface that supports a seamless shopping journey—from onboarding to checking out.

Project Goals

  • Streamline snack discovery with intuitive navigation and filtering

  • Design for personalization and diet-specific browsing

  • Make autoship (subscription ordering) easy and flexible

  • Create a visual system that feels clean, trustworthy, and vibrant


Project Overview

This project focused on designing a mobile app experience for a healthy snack subscription platform. The app allows users to discover, shop, and subscribe to clean, diet-friendly snacks. My goal was to create a modern, intuitive interface that supports a seamless shopping journey—from onboarding to checking out.

Project Goals

  • Streamline snack discovery with intuitive navigation and filtering

  • Design for personalization and diet-specific browsing

  • Make autoship (subscription ordering) easy and flexible

  • Create a visual system that feels clean, trustworthy, and vibrant


Task List & User Flow

I identified essential user tasks and mapped a journey flow diagram to plan the architecture and key interactions.

Main Tasks:

  • Create/edit an account

  • Take onboarding quiz and set preferences

  • Browse by diet, brand, or category

  • View product details and nutritional info

  • Add to cart, favorites, or autoship

  • Place orders and track deliveries

  • Manage autoship frequency and quantity

  • Contact support and read FAQs

Flow Highlights:
Users can access curated snack suggestions after completing onboarding. They can then browse or filter based on dietary needs (e.g., gluten-free, keto), add items to cart or subscription, and easily track upcoming orders.

Visual Design & Branding

I designed a modular, clean UI system to support both product exploration and purchase flow:

  • Built a full color system with green, red, yellow, and neutral tones to create hierarchy and visual balance

  • Designed and tested component variants for buttons, cards, icons, and onboarding steps

  • Ensured accessible contrast and reusable style tokens for scalable design

Key Screens

  • Opening & Onboarding: Clean welcome screen, quiz-based preference setup

  • Home Screen: Personalized recommendations, featured brands, and snack categories

  • Browse Screens: Tabs to explore by diet, brand, category, and trending items

  • Product Page: Focus on nutrition info, reviews, pricing, and quick add-to-cart

  • Cart & Autoship: Simple flow for editing, scheduling, and managing recurring deliveries

Component System

I developed a flexible design system that included:

  • Button states (normal, hover, active)

  • Input fields with validation

  • Chip filters and icons

  • Reusable cards for snacks, brands, and categories

  • Visual feedback for onboarding progress, cart updates, and selection states

Reflection

This project pushed me to balance information density with usability, especially when designing for health-conscious shoppers with specific dietary needs. I learned a lot about building scalable design systems, user onboarding, and simplifying recurring purchase flows. It’s one of my favorite pieces because of the thoughtful flow and clean design I was able to achieve.

Reflection

This project pushed me to balance information density with usability, especially when designing for health-conscious shoppers with specific dietary needs. I learned a lot about building scalable design systems, user onboarding, and simplifying recurring purchase flows. It’s one of my favorite pieces because of the thoughtful flow and clean design I was able to achieve.

Other projects

Copyright 2024 by Callum Hayes

Copyright 2024 by Callum Hayes

Copyright 2024 by Callum Hayes

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