Visual Design Project: Ochaya Matcha

Project Goal

To create a complete visual identity and promotional campaign for a fictional matcha brand, “Ochaya Matcha.” The project included branding development, product packaging, advertising design, and a mock social media presence—all aimed at showcasing strong visual storytelling and cohesive design application.

Phase 1: Branding & Ideation

We kicked off the project by grounding the brand in a clear identity and visual direction.

• Built a mind-map and moodboard to define brand personality

• Selected the name Ochaya Matcha, inspired by traditional Japanese tea houses

• Sketched logo concepts and refined them into a clean wordmark

• Finalized a cohesive color palette centered around organic greens and warm pinks to balance vibrancy with calm

Phase 2: Packaging Design

With the visual identity locked in, I moved into product packaging:

• Designed labels for food-seal bags, metal tins, and proposed café cups

• Incorporated illustrations and brand motifs into the packaging to reflect quality and modern tradition

• Ensured designs were functional, scalable, and aligned with the brand’s aesthetic and target market