Redesign project: YOUNGLA Mobile App Redesign

Redesigning an ecommerce mobile app to be more intuitive and user-freindly

Role

UX/UI Designer

Industry

Ecommerce

Duration

Project Overview

This was a quick-turnaround project focused on redesigning the YoungLA mobile app, an ecommerce platform for streetwear and athletic apparel. The goal was to improve the app’s usability, visual clarity, and overall user experience—particularly for users navigating product discovery and checkout flows.

Key Tasks

As part of the assignment, I identified and improved the core user tasks necessary for a successful shopping experience:

Account Creation & Login
Browse Products
View Product Details
Manage Account
Add to Cart
Add to Favorites
Checkout
Track Orders

These tasks guided the structure of my redesign and helped prioritize UI elements during prototyping.

Project Overview

Key Tasks

As part of the assignment, I identified and improved the core user tasks necessary for a successful shopping experience:

Account Creation & Login
Browse Products
View Product Details
Manage Account
Add to Cart
Add to Favorites
Checkout
Track Orders

These tasks guided the structure of my redesign and helped prioritize UI elements during prototyping.

User Journey

I mapped out the typical e-commerce journey, from discovering the app to completing a purchase:

Onboarding & Login – Ensure users can create or access their accounts easily
Browsing & Searching – Improve filtering, navigation, and category hierarchy
Product Detail View – Focus on large imagery, clear sizing info, and simplified actions
Cart & Checkout – Streamline steps, eliminate friction, and reduce cognitive load
Order Confirmation & Tracking – Provide reassurance and easy access to delivery updates

The redesign prioritized intuitive flows and a minimalist visual system that aligns with the YoungLA brand identity.

Visual Redesign

I redesigned the interface with a modern, bold aesthetic that reflects the brand’s streetwear vibe. Key improvements included:

Cleaner layouts with better use of white space
Simplified bottom navigation for quicker access to key areas
Updated typography and iconography for visual consistency
Improved hierarchy and visibility of CTAs like “Add to Cart” and “Checkout”

Prototype Highlights

In Figma, I created a clickable prototype that included:

Onboarding/Login screen
Home screen with curated product collections
Product detail page with bold imagery and reviews
Cart view with editable quantities and price breakdown
Smooth checkout screen with confirmation feedback

Reflection

Although this was a small project, it gave me a valuable opportunity to practice task prioritization, UI refinement, and rapid design decision-making. I enjoyed reimagining a real-world brand and improving on common ecommerce pain points in a compressed timeframe.

Prototype Highlights

In Figma, I created a clickable prototype that included:

Onboarding/Login screen
Home screen with curated product collections
Product detail page with bold imagery and reviews
Cart view with editable quantities and price breakdown
Smooth checkout screen with confirmation feedback

Reflection

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Ella Ramsey

Ella Ramsey

Ella Ramsey